Purple executed a highly effective communications campaign that helped UPS advance the company’s labor and reputation goals during a highly contentious negotiation. We had a persuasive story and messaging we could deploy about UPS as a Great Employer – anchored in pay, benefits and opportunity - which was a forgotten story.

The campaign shared two important sides to the Great Employer story: benefits and life impact.

The content strategy timed the introduction of additional content areas to further inform audiences.

Purple launched an internal education campaign aimed at enhancing understanding of the competitive landscape. We created a clean and minimalist design that could easily adapt to various scenarios and issues.