monarch

To help define and create texture for different types of hair, Monarch offers organic wave and scalp butter products. Surcreative designed the company’s logo and packaging for its product line, creating a visual identity to reflect and embody the products’ natural ingredients combined with the company’s lovely, transformative name.

With an opportunity to define a natural brand identity to help sell its product line, surcreative developed a modern yet minimalistic logo that made the brand both approachable and down-to-earth. The angular yet linear logo embraces the company name with a delicate butterfly.

For the company’s name, the bold font and dramatic spacing between each letter (“tracking”) represents the dark lines and white dots on the wings of a monarch butterfly, conveying flight and natural identity. The black and white color palette combined with a modern packaging design ensures that these products will stand out on shelves everywhere!